Get to the heart of your market.
At the core of any organization is the necessity to understand key stakeholders, the environment and competitors. This can include anything from profiling existing or target customers, to identifying opportunities for growth and increased profits, recognizing shifts in the economy or the market, to planning for the future.
Through on line surveys, data analysis and qualitative interviews, Perception Insight is able to scrutinize a mass of information, and extract pertinent themes that produce recommendations for strategic action.
It’s exciting. Recently we produced a global patient survey for the Lymphoma Coalition, the results of which are being shared by leading hematologists around the world: http://www.lymphomahub.com/
• Customized Market Analysis & Research •
Attitude Surveys • Strategic Analysis and Reporting • Market Analytics
How we work
- We send out the questionnaires using an on line survey tool that has been set to your specificiations;
- We monitor and enhance response rates;
- We conduct interviews with any dissatisfied respondents;
- We gather, tabulate and analyse the data along with any interview comments.
For interview based research:
- We conduct the interviews;
- We analyze results of the interviews, and
- We transcribe any key verbatim comments.
We produce a report that includes:
- A full analysis including any pertinent tables, charts and verbatim comments;
- Benchmarking results against those of previous years if applicable; and
- An Appendix containing all data and verbatim comments received
Jamie’s work proved instrumental in helping develop a workable strategy for my business. She took an organized approach, used her good judgment in conducting the research and identified the key issues needed to addressed in order to be successful. Without her input, I’d have made some serious mistakes.
– Ron Pirie, President TAG DevelopmentsRead the case study >